The top five search results on Google receive 67.6% of all clicks in 2023.

As a digital marketing specialist with over 15 years of experience, I’ve seen the landscape of SEO evolve dramatically over the years. In 2023, the landscape of search engine optimization (SEO) has undergone significant changes due to the rapid advancements in artificial intelligence (AI) and other data driven technologies. Gone are the days when simply optimizing keywords and building backlinks could ensure a website’s high ranking on search engine results pages (SERPs). Today, the essentials of SEO have become more complex and nuanced than ever before, requiring businesses to stay ahead of the curve and continually adapt to the changing nature of the search algorithms. With billions of websites vying for the attention of search engines and their users, it’s more important than ever to have a strong SEO strategy in place, based on the latest best practices, to ensure a website’s visibility and success.

One key aspect of modern SEO is on-page optimization

Search engines have become more sophisticated at understanding the content on a website, and it’s essential to optimize every aspect of your site to ensure it’s accessible, relevant, and engaging for both users and search engines. From optimizing title tags and meta descriptions to improving page load speed and mobile-friendliness, on-page SEO is critical to achieving high search engine rankings. Here are a few ways I optimize my clients’ on-page SEO:

• Conduct keyword research and choose relevant keywords for each page.
• Optimize the page title tag, ensuring it includes the primary keyword and is no longer than 60 characters.
• Write a meta description that is enticing, includes the primary keyword, and is no longer than 155 characters.
• Ensure the URL structure is concise and includes the primary keyword.
• Use header tags (H1, H2, H3) to structure content and make it easier to read.
• Optimize images by compressing them, using descriptive filenames, and adding alt tags that include the primary keyword.
• Use internal linking to connect related pages and improve navigation.
• Use external linking to high-quality, relevant sources to add credibility and authority.
• Ensure the website is mobile-friendly and has a responsive design.
• Improve website speed by optimizing images, reducing HTTP requests, and minifying code.

Another important factor in the changing the landscape of SEO is Google My Business.

This free tool allows businesses to create and manage their online presence across Google, including in search results and on Google Maps. By optimizing your Google My Business profile, you can ensure your business appears prominently in local search results and attract more customers to your website. Here are a few ways I optimize my clients’ Google My Business listings:

• Claim your Google Business listing and verify it with Google.
• Ensure your business name, address, and phone number (NAP) are accurate and consistent across all online directories.
• Add high-quality photos of your business, including the exterior, interior, and any products or services you offer.
• Add a detailed description of your business that includes relevant keywords.
• Choose the most relevant categories for your business.
• Add your business hours and update them regularly to reflect any changes.
• Encourage customers to leave reviews on your Google Business listing and respond to all reviews, whether positive or negative.
• Add frequently asked questions (FAQs) and answers to your Google Business listing.
• Use Google Posts to promote events, offers, and new products or services.
• Use the messaging feature to respond to customer inquiries quickly and provide excellent customer service.

Other More Advanced SEO Techniques..

However, to truly gain an advantage over competitors, businesses need to go beyond basic on-page optimization and Google My Business. Advanced SEO techniques based on data analytics and artificial intelligence are becoming more prevalent, allowing businesses to gain deeper insights into their customers’ search behaviors and tailor their SEO strategies accordingly.

By analyzing search trends, customer behavior, and competitor activity, businesses can identify new opportunities for growth and develop advanced SEO strategies that provide a significant advantage over competitors. By using sophisticated tools and techniques to stay ahead of the curve, businesses can ensure they stay visible in search results and attract more customers to their website. Here are a few ways I help my clients with advanced SEO techniques:

• We use advanced keyword research tools to identify long-tail keywords that have a high search volume and low competition.
• We analyze our clients’ website and their competitors’ websites using website analytics tools to identify areas of improvement.
• We use natural language processing (NLP) algorithms to create content that matches user intent and is relevant to the search query.
• We use machine learning algorithms to analyze data and predict trends in user behavior, search engine algorithms, and keyword performance.
• We use data visualization tools to create visual representations of data that help us identify patterns and trends in search engine optimization.
• We use link building analysis tools to identify the quality and relevance of links pointing to our clients’ websites.
• We use tools to analyze our clients’ Google My Business profiles to ensure they are optimized for local SEO.
• We use advanced schema markup to provide search engines with structured data about our clients’ websites, improving the chances of appearing in rich snippets and other search features.
• We use predictive analytics tools to forecast the performance of our clients’ SEO campaigns and adjust our strategy accordingly.
• We use artificial intelligence (AI) algorithms to analyze user behavior, website data, and search engine algorithms to optimize our clients’ SEO strategy.

As a digital marketing specialist, I’m committed to providing my clients with the most advanced and effective SEO strategies possible. By leveraging the latest tools and techniques and staying on top of the ever-evolving landscape of SEO, I can help businesses achieve their online goals and stay ahead of the competition. So if you’re looking to take your SEO to the next level, please don’t hesitate to contact me. I’m always here to help.